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Earnings Potential Industries that pay their marketing managers the highest salaries include the retail industries (more specfically, department stores), financial investment companies, internet service industries, and motion picture industries. All of the industries can potentially pay marketers over $100K annually, according to the U.S. Bureau of Labor Statistics. Career Facts at a Glance Marketing managers help bridge the divide between companies of every shape and size and their target audiences. Marketing management is a field that requires a variety of complex skills. In order to be a successful marketing manager, one must be cognizant of the needs and wants of the general public and consumer spending behavior. They must have the ability to create pricing strategies to ensure that their company is maximizing profits and might be highly involved in product development. Marketing managers must be enthusiastic and well-versed on the particular product or service they represent. |